GlobalMediaMinds

Research & Planning:

At Global Media Minds, we use nationally recognized and respected services to conduct this research such as Mediamark Research (MRI), Simmons, Scarborough, Nielsen, TNS Media Intelligence and Claritas to provide you with the most successful campaign possible.

• Demographics:  We use quantitative and qualitative research to help our clients develop more effective strategies and tactics for the audience most likely to purchase their product or service.
• Competitors: An important aspect of any media campaign is to analyze the market. We look at products or services which are similar or identical to yours, as well as those which have a similar target audience demographic.
• Product Seasonality: Many products and services have a seasonality trend. For example, more people purchase fruitcake over the December holidays than any other time of year. When do people consume your products or services?  Our research team of experts will take your brand’s seasonality into consideration when putting together your media plan. 
• Product Geographic Trends: Many products and services sell more frequently in specific areas of the world. In addition, your brand may have more dense retail distribution in specific areas of the world. Why spend money on national media if it doesn’t make sense for your product? We take geographic trends into consideration in order to maximize your media budget and generate a stronger ROI.